What is Free Games Online?
Free Games Online is a flash games portal designed from the ground up to be family friendly. A two-tiered content system attracts both children and their parents. With this structure, FGO maximizes return on investment for its advertising partners with highly targeted ad placements. A full featured marketing plan drives traffic on a continually positive growth arc, with a site designed for high user retention.
Who are the Free Games Online users?
The Free Games Online target market is two fold. The first market is the children who play the games, and the second is the parents of those children who will drive them to the site.
They key target market for FGO is the parents of young children. These parents are tech-savvy professionals ages 25 to 40. They generally work in office buildings for companies that have a strong web presence. Social networks such as Facebook and Twitter are readily used by this demographic, as well as smart phones such as the iPhone, Blackberry, and Droid.
The secondary market for FGO is the children of the aforementioned parents. Ages 5 – 12, these children are tech-savvy like their parents, and often have their own computer. They use social networks like Facebook and Myspace.
How does Free Games Online gain and retain users?
Free Games Online uses a detailed marketing strategy in order to attract and retain the most users possible. These tactics benefit your advertisement ROI by generating qualified leads via:
Search Engine Optimization: Professional SEO to maximize organic traffic.
Social Media Marketing: The use of Facebook, Twitter, Myspace, and bloggers to drive high retention visits.
Customer Relationship Management: A full featured CRM system retains users by making customer service the number one priority.
Analytics Analysis: Constant monitoring of traffic trends allowing for on the fly adjustments of marketing strategies.
Each advertiser on Free Games Online benefits from our marketing tactics. In keeping with our customer service mandate and honest approach to marketing, customers will be directed to the most appropriate games for their needs, thus resulting in a higher advertisement ROI.
Current Traffic and Projected Growth
Currently, Free Games Online receives over 1.8 million page views a month. Over the next five months that number is projected to triple, bringing the total page views to 5.4 million per month. This growth will occur as a result of site redesign, the addition of a site-wide meta-game, and full service marketing efforts.
Free Games Online uses a two-tiered content system, with appropriate ad placement around that content. FGO CPM packages on children’s games is $9. For parents games the CPM cost is $8. Price breaks of $0.50 and $1.00 can be had with purchases of 500,000 and 1,000,000 impressions. In the case of price break packages these impressions will be served over the course of 6 months.